College Book Table

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October 2024

Introduction to Operations and Supply Chain Management – Cecil Bozarth and Robert Handfield

Introduction to Operations and Supply Chain Management – Cecil Bozarth and Robert Handfield Operations and supply chain management are vital components of any business. They involve the planning, organizing, and controlling of the activities necessary to deliver goods and services to customers. In today’s fast-paced business environment, these functions are becoming increasingly complex and interconnected,
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Supply Chain Management: Strategy Planning and Operation – Sunil Chopra and Peter Meindl

Supply Chain Management (SCM) has become a crucial aspect of business operations in today’s global economy. It involves managing the flow of goods and services from the point of origin to the point of consumption. Supply Chain Management: Strategy Planning and Operation, written by Sunil Chopra and Peter Meindl, is a comprehensive textbook that provides
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Advertising and Promotion: An Integrated Marketing Communications Perspective – George E. Belch and Michael A. Belch

Introduction Advertising and promotion play a crucial role in the success of a product or service. In today’s competitive marketplace, companies must find effective ways to reach and engage their target audience in order to stand out among their competitors. This is where integrated marketing communications (IMC) comes into play. In their book, Advertising and
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Social Media Marketing: A Strategic Approach – Melissa Barker Donald I. Barker and Nicholas F. Bormann

Social Media Marketing: A Strategic Approach by Melissa Barker, Donald I. Barker, and Nicholas F. Bormann Social media has become an integral part of marketing strategies for businesses of all sizes. With over 3.5 billion active social media users worldwide, it is a platform that cannot be ignored when it comes to reaching a wider
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Global Marketing – Warren J. Keegan and Mark C. Green

Global Marketing: Understanding Its Importance and Impact Global marketing has become a crucial aspect in today’s dynamic and increasingly connected business environment. With the rise of globalization and technological advancements, the world has become a global village, interconnected by a complex network of trade, investments, and communication. As a result, businesses of all sizes, from
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Retailing Management – Michael Levy and Barton A. Weitz

Retailing Management: A Comprehensive Guide by Michael Levy and Barton A. Weitz Retailing has always been a crucial aspect of business and in today’s fast-paced, ever-evolving market, it has become more important than ever. With the rise of e-commerce and the shift towards digitalization, retailers are facing new challenges and opportunities. This is where Retailing
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Services Marketing: People Technology Strategy – Christopher H. Lovelock and Jochen Wirtz

Services marketing is a crucial aspect of any business, and it is a field that has been extensively studied by various experts. One such expert is Christopher H. Lovelock, an author and consultant who has spent over 50 years researching and teaching services marketing. Along with Jochen Wirtz, a professor at the National University of
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Essentials of Marketing – William D. Perreault Jr. and Joseph P. Cannon

Essentials of Marketing – William D. Perreault Jr. and Joseph P. Cannon Marketing is an integral part of any business, whether it be a small startup or a large multinational corporation. It is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. In
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