College Book Table

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October 2024

Essentials of Management Information Systems – Kenneth C. Laudon and Jane P. Laudon

Introduction Management Information Systems (MIS) play a crucial role in the success of organizations in today’s digital age. The use of technology and computer systems has become essential for businesses to stay competitive and efficient. In order to fully understand the importance of MIS, it is necessary to first understand the main principles behind it.
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Management Information Systems: Managing the Digital Firm – Kenneth C. Laudon and Jane P. Laudon

Introduction Management Information Systems (MIS) have become an essential part of every successful organization today. With the rapid advancement of technology, businesses have to constantly adapt and incorporate information systems to manage their operations effectively. One of the most well-known and comprehensive textbooks on MIS is Management Information Systems: Managing the Digital Firm by Kenneth
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Doing Business in Asia: The Guide to Doing Business in Asia – Steven V. Mann and David M. Lichtenstein

With Asia being one of the fastest growing regions in the world, it is no surprise that many businesses are looking to expand their operations in this dynamic market. However, navigating the complexities of doing business in Asia can be challenging for those unfamiliar with the cultural, political and economic landscape. That’s where Doing Business
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Managing Across Borders: The Transnational Solution – Christopher A. Bartlett and Sumantra Ghoshal

Introduction In today’s globalized business environment, managing across borders has become a crucial aspect of success for multinational corporations. With the rise of globalization, companies of all sizes are expanding their operations to multiple countries and dealing with diverse cultural, political, and economic systems. However, managing such complex cross-border operations is not an easy task,
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The Cultural Dimension of International Business – Gary P. Ferraro and Elizabeth K. Briody

The Cultural Dimension of International Business: An Overview of Gary P. Ferraro and Elizabeth K. Briody’s Contributions International business has expanded tremendously in the past few decades, with companies now operating in multiple countries and cultures. As a result, it has become increasingly important for businesses to understand the impact of culture on their operations.
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Cross-Cultural Management: Essential Concepts – David C. Thomas and Mark F. Peterson

Cross-Cultural Management: Essential Concepts – David C. Thomas and Mark F. Peterson Cross-cultural management is a field that examines the differences and similarities between cultures and how they impact business interactions. This includes understanding the cultural values, beliefs, communication styles, and behaviors of different groups. It is essential for managers to have a basic understanding
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International Economics – Paul Krugman and Maurice Obstfeld

International Economics is an important field of study that deals with the economic interactions between countries. At its core, it explores how global trade, finance, and economic policies affect the international economic system. One of the most influential names in this area of study is Paul Krugman, a renowned economist and author, and his colleague
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International Business Law and Its Environment – Richard Schaffer Filiberto Agusti and Lucien J. Dhooge

IntroductionInternational Business Law is a complex and ever-changing field that governs the legal aspects of business transactions across national borders. It involves the combination of laws, regulations, and customs of multiple countries, making it a challenging area of study for businesses seeking to expand into foreign markets. In this blog post, we will delve into
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Global Marketing – Warren J. Keegan and Mark C. Green

Global marketing, as defined by Warren J. Keegan and Mark C. Green, is the process of conceptualizing and implementing marketing strategies that aim to reach a worldwide audience. It is a key aspect of international business that involves understanding the cultural, economic, and political differences that exist between nations and how they impact consumer behavior.
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