2024

Marketing Management: Influential Thinkers Philip Kotler and Kevin Lane Keller Marketing management is an important facet of any business, as it involves various strategies and techniques used to promote and sell a product or service. Over the years, there have been several influential thinkers in the field of marketing management, but two names that stand

Introduction to Human Resource Management Human Resource Management (HRM) is a crucial aspect of any organization and its successful functioning. It involves managing the employees of an organization and ensuring their well-being, motivation, and development. A well-managed HR department can propel a company towards success by attracting and retaining talented employees, creating a positive and

Introduction to Business – Jeff Madura When it comes to understanding the complexities of the business world, few authors can match the expertise and knowledge of Jeff Madura. With over 25 years of experience in the field of finance, Madura has become a recognized authority on various topics related to business, including financial markets, international

Strategic Management: Concepts and Cases – Fred R. David and Forest R. David Strategic management is the process of identifying and implementing strategies to achieve an organization’s objectives. It involves analyzing the organization’s internal and external environment, setting goals, and formulating and implementing strategies to meet those goals. Fred R. David and Forest R. David

Fundamentals of Management is a highly acclaimed textbook written by Stephen P. Robbins and Mary Coulter, both renowned experts in the field of management. The book provides a comprehensive and practical introduction to the fundamental principles of management, making it a valuable resource for students, professionals, and managers alike. Stephen P. Robbins is a professor

Introduction to Organizational Behavior Organizational behavior is a field of study that focuses on the behavior of individuals, groups, and structures within an organization. It is a multidisciplinary approach, drawing from psychology, sociology, and anthropology, to understand how organizations function and how people interact within them. One of the most influential authors in the field

Business Essentials is a comprehensive and practical guide that explores the fundamental principles and concepts of business management. Authored by Ronald J. Ebert and Ricky W. Griffin, this book covers a wide range of topics essential to understanding modern business practices, including strategy, leadership, finance, marketing, operations, and more. Ronald J. Ebert is a well-respected

Introduction Management is an essential aspect of any business or organization. It involves the coordination of resources, people, and processes to achieve the desired goals and objectives. In today’s global and constantly evolving business landscape, the role of management has become more critical than ever before. It requires innovative thinking and an entrepreneurial mindset to

Principles of Management: Charles L. Hill and Steven L. McShane Charles L. Hill and Steven L. McShane are co-authors of the widely recognized textbook Principles of Management. They have both been influential in the field of management and have extensive academic and professional backgrounds. Charles L. Hill is a renowned author, researcher, and consultant in