September 2025

Overview Business and economics are two interconnected fields that are essential for understanding how societies allocate resources and create value. Business concerns the management and operations of organizations such as corporations, businesses, and non-profits, while economics studies the production, distribution, and consumption of goods and services. Both business and economics play crucial roles in shaping

The Economics of Industrial Organization by William G. Shepherd William G. Shepherd is a professor emeritus of economics at the University of California, Davis. He is best known for his contributions to the field of Industrial Organization, a branch of economics that focuses on the behavior and structure of industries and firms. In his book,

Introduction Business economics is a branch of economics that focuses on the application of economic principles and theories to the business world. It is concerned with understanding how businesses make decisions in order to achieve their objectives and maximize profitability. Managerial decision making is a crucial aspect of business economics, as it involves the process

The World Economy: Trade and Finance by Yarbrough and Yarbrough is a comprehensive exploration of the global economy, with a focus on international trade and finance. Written by Robert M. Yarbrough and Justin M. Yarbrough, this book provides a thorough analysis of the key factors that drive the world economy and offers insights into current

Economics is a complex field that studies the production, distribution, and consumption of goods and services. It is a crucial aspect of business, as the decisions made by businesses often have significant economic consequences. In their book, The Economics of Business, authors David M. Gallo and Timothy D. D. Peltz explore the intersection of economics

Introduction International economics plays a crucial role in shaping the global economy. It involves the study of economic interactions and interdependence between countries, as well as the policies and measures implemented to regulate these interactions. Prominent economists such as Paul Krugman, Maurice Obstfeld, and Marc Melitz have made significant contributions to this field, with their

Overview of the Authors Lawrence J. Gitman and Chad J. Zutter are seasoned academics and experts in the field of finance. Gitman is a professor emeritus of finance at San Diego State University, where he has been teaching for over 40 years. He is also a distinguished educator, having received numerous awards for excellence in

Economics: A Contemporary Introduction by William A. McEachern is a comprehensive and accessible textbook that provides an introduction to the principles of economics. The book covers a wide range of topics in both microeconomics and macroeconomics, making it suitable for students at various levels of study. The book begins with an introduction to the fundamental

The Economics of Strategy by David Besanko, David Dranove, Mark Shanley, and Scott Schaefer The Economics of Strategy is a highly acclaimed textbook written by four renowned economists, David Besanko, David Dranove, Mark Shanley, and Scott Schaefer. This book provides an in-depth analysis of the strategic choices and decisions that firms make to attain a

Economics for Managers by Paul G. Keat and Philip K. Young Introduction Economics is a vital aspect of any business or organization. It helps managers understand the fundamental principles of supply and demand, pricing, and resource allocation. In the book Economics for Managers, authors Paul G. Keat and Philip K. Young provide a comprehensive overview