2025

About the Author(s) William A. McEachern is an American economist, educator, and author. He obtained his bachelor’s degree in History from Wake Forest University and his master’s and doctoral degrees in Economics from the University of North Carolina at Chapel Hill. McEachern is a Professor Emeritus of Economics at the University of Connecticut, where he

The Economics of Strategy by David Besanko: Unleashing the Power of Strategic Thinking David Besanko is a renowned economist, professor, and co-author of the book Economics of Strategy. Published in 1999, this book has become a staple in the business world, providing a valuable framework for understanding and analyzing strategic decisions. In this blog post,

Foundations of Economics by Andrew B. Abel and Ben S. Bernanke Foundations of Economics is a comprehensive and influential textbook written by Andrew B. Abel and Ben S. Bernanke, two of the most prominent economists in the field. The book covers all major topics in economics, including macro and microeconomics, international trade, finance, and monetary

Economics and Management of the Firm by David W. Mullins Economics and management are two essential components of any successful business. Understanding how economics affects a firm’s operations and its overall management is key to making strategic decisions and achieving long-term growth. In his book, Economics and Management of the Firm, David W. Mullins explores

Business Economics: Theory and Practice by William R. Scott Business economics is a field that combines economic theory with real-world business practices to analyze and forecast the financial decisions of a business. It is a multidisciplinary approach that encompasses various fields such as economics, management, accounting, and finance. William R. Scott is a renowned economist

Fundamentals of Business Economics by Michael J. Ryan Business economics is a field that combines principles of economics with business management concepts to analyze and understand the decision-making process in a business. It aims to provide a framework for business leaders to make informed and strategic decisions that maximize profits and ensure long-term sustainability. One

Introduction Christopher R. Thomas and S. Charles Maurice are the co-authors of the book Principles of Business Economics, which provides a comprehensive and practical guide on the subject of business economics. The book covers a wide range of topics, including microeconomics, macroeconomics, international economics, and financial economics. It is a highly respected and widely used

Business economics and public policy are two intertwined fields that have a significant impact on the functioning of a country’s economy. These two fields provide the framework for analyzing the effects of various economic policies on businesses and the general public. One of the pioneers in this field is Alan E. Ellman, an American economist

Microeconomic Analysis by Hal R. Varian: Understanding Economic Behavior at a Micro Level Hal R. Varian is a renowned economist and professor at the University of California, Berkeley, where he serves as the Chief Economist at Google. He is widely recognized for his solid contributions to the field of microeconomics, particularly in the areas of

Introduction Applied microeconomics is the study of how individual economic decisions and policies affect the overall economy. It is a branch of microeconomics that analyzes real-world economic situations and the behavior of individuals and firms to better understand how markets function and how to make optimal decisions. One of the most influential voices in this