About the Author(s)
William A. McEachern is an American economist, educator, and author. He obtained his bachelor’s degree in History from Wake Forest University and his master’s and doctoral degrees in Economics from the University of North Carolina at Chapel Hill. McEachern is a Professor Emeritus of Economics at the University of Connecticut, where he taught for over 35 years. He has also taught at the University of Western Australia and the University of Connecticut Graduate School.
McEachern has written numerous books and articles on economics and teaching economics, including Economics: A Contemporary Introduction (now in its 12th edition), Microeconomics: A Contemporary Introduction, and Teaching Tips for College and University Instructors. He has received multiple teaching awards, including the University of Connecticut’s highest award for teaching excellence.
In addition to his academic work, McEachern has consulted for various organizations, including private corporations and government agencies. He has also served as an economic expert witness for court cases. McEachern has been actively involved in promoting economics education and has held leadership positions in the American Economic Association, the National Council on Economic Education, and the Connecticut Council on Economic Education.
Book Overview
Business Economics: A Contemporary Introduction by William A. McEachern is a comprehensive and accessible textbook designed for undergraduate students who are new to the field of business economics. The book provides a solid foundation in both micro and macroeconomics, with a specific focus on the application of economic concepts to the business world.
The book is divided into two parts: microeconomics and macroeconomics. The microeconomics section covers topics such as supply and demand, market structures, and decision-making by businesses, while the macroeconomics section delves into topics such as GDP, inflation, and fiscal and monetary policies.
One of the major strengths of the book is its use of real-world examples and case studies to illustrate economic concepts. This makes the material more engaging and relevant to students, as they can see the practical application of economics in the business world. The book also includes various learning aids, such as key term definitions, review questions, and practice exercises, to help students reinforce their understanding of the material.
Another notable aspect of this book is its emphasis on the importance of considering ethical and social responsibility issues in business decision-making. McEachern addresses topics such as environmental sustainability, income inequality, and corporate social responsibility, which are becoming increasingly relevant in today’s business landscape.
Overall, Business Economics: A Contemporary Introduction is an excellent resource for students who are interested in learning about the intersection of economics and business. Its clear and concise writing style, coupled with real-world examples and ethical considerations, make it a valuable tool for students and instructors alike.
