Business Essentials is a comprehensive and practical guide that explores the fundamental principles and concepts of business management. Authored by Ronald J. Ebert and Ricky W. Griffin, this book covers a wide range of topics essential to understanding modern business practices, including strategy, leadership, finance, marketing, operations, and more.
Ronald J. Ebert is a well-respected business consultant and a renowned professor of business administration at the University of Missouri. He holds a Ph.D. in Management from the University of Nebraska and has over 40 years of experience in the field of management education. Ebert has also authored several books on business, marketing, and strategy, and his research has been published in leading academic journals.
Ricky W. Griffin is a distinguished professor of management at Texas A