Global Business Today is a widely acclaimed textbook written by Charles W. L. Hill and G. Tomas M. Hult. First published in 2001, this text has since been used in universities and business schools around the world to teach students about the intricacies of international business management.
Charles W. L. Hill is a well-respected academic and researcher in the field of international business. He is currently the Hughes M. Blake Professor of Strategy and International Business at the University of Washington, where he has been teaching since 1988. He has authored or co-authored numerous academic articles and books on topics such as international business strategy, globalization, and mergers and acquisitions.
G. Tomas M. Hult is the John W. Byington Endowed Chair, Professor and Director of the International Business Center at the Michigan State University. He is also the Executive Director of the Academy of International Business. With over 25 years of experience in international business, Hult has published over 100 articles in top academic journals. His research primarily focuses on global marketing strategy, international business education, and cross-cultural management.
The first edition of Global Business Today was published in 2001, and it has undergone several revisions and updates since then. The latest edition, the 11th edition, was published in 2020. The authors have ensured that the text evolves alongside the rapidly changing landscape of global business, making it a valuable resource for students and professionals alike.
One of the key strengths of Global Business Today is its emphasis on real-world examples and case studies. This approach helps students to understand the concepts and theories in a practical context, making the text more engaging and relevant. The authors also provide thought-provoking discussion questions and exercises at the end of each chapter, encouraging critical thinking and application of the material.
The text covers a wide range of topics, including the impact of globalization on business, international trade and investment, cultural and political environments, global marketing, and global human resource management. It also explores emerging trends and issues in the global business landscape, such as the rise of China as a global economic power, the implications of Brexit, and the role of technology in shaping international business.
One of the unique features of this textbook is the online resources available to instructors and students. These include interactive exercises, video clips, and learning modules, providing additional support and engagement for students.
In conclusion, Global Business Today is a comprehensive and well-researched textbook that offers a valuable blend of theory and practical applications. Its global perspective, real-world examples, and online resources make it an essential resource for students and professionals seeking to understand and navigate the complexities of the global business environment.