Introduction
Business Driven Information Systems (BDIS) is a textbook written by Paige Baltzan. It is a comprehensive guide to understanding and utilizing information systems in today’s business world. The book focuses on the strategic use of technology to help organizations achieve their goals and objectives. Baltzan’s approach to BDIS is based on the belief that technology should be leveraged to create value and drive innovation in businesses.
About the Author
Paige Baltzan is the author of several books on information systems and technology, including Business Driven Information Systems and Business Driven Technology. She is also a Professor Emeritus of Business Information Technology at the University of Denver. Baltzan has extensive experience in the field of information systems, having earned a Bachelor of Science in Information Systems, an MBA, and a PhD in management information systems. She has also consulted for numerous Fortune 500 companies and is a frequent speaker at conferences and seminars.
Key Concepts
BDIS covers a wide range of topics, from the basics of information systems to more advanced concepts such as business intelligence, social media, and mobile computing. One of the key concepts of BDIS is that technology should be used strategically to support business processes and goals. Baltzan emphasizes the importance of aligning technology with business strategy in order to create a competitive advantage.
Another important concept in BDIS is the integration of technology into all aspects of business. Baltzan argues that in order for organizations to be successful, they must incorporate technology into their operations, decision-making, and customer interactions. This requires a deep understanding of both technology and business processes.
Case Studies
Throughout the book, Baltzan includes real-world case studies from companies such as Amazon, Google, and Wal-Mart to illustrate how organizations are using BDIS to drive innovation and create value. These case studies provide valuable insight into the practical application of BDIS concepts in real-world scenarios.
Pedagogical Features
BDIS includes several pedagogical features to aid in the understanding and application of the material. Each chapter begins with a Chapter in Action section that presents a case study related to the chapter’s topic. This is followed by learning objectives, key terms, and review questions to help students focus and retain key information.
Additional resources, including videos, quizzes, and interactive simulations, are available online to further reinforce learning. The book also includes hands-on projects at the end of each chapter to allow students to apply what they have learned in a practical way.
Conclusion
In today’s rapidly evolving business landscape, it is essential for organizations to have a solid understanding of information systems and how they can be used to drive business success. Baltzan’s Business Driven Information Systems provides a comprehensive and practical guide to this complex topic, making it a valuable resource for students, professionals, and anyone interested in understanding the role of technology in business.