Strategic Management: Concepts and Cases – Fred R. David and Forest R. David
Strategic management is the process of identifying and implementing strategies to achieve an organization’s objectives. It involves analyzing the organization’s internal and external environment, setting goals, and formulating and implementing strategies to meet those goals.
Fred R. David and Forest R. David are renowned authors in the field of strategic management. They have co-authored the best-selling textbook Strategic Management: Concepts and Cases, which is widely used in business schools around the world.
Fred R. David is a Professor Emeritus of Management at Francis Marion University and a Visiting Professor at the University of International Business and Economics in Beijing, China. He has published over 100 articles and several books, including Strategic Management: Concepts and Cases, which has been translated into 15 languages. He is also a consultant to various organizations and has worked with companies such as IBM and Coca-Cola.
Forest R. David was a Professor Emeritus at the University of New Mexico and a Distinguished Professor Emeritus at Texas A