Behavioral Economics: When Psychology and Economics Collide – Scott Huettel and Alan G. Sanfey

Behavioral Economics: When Psychology and Economics Collide – Scott Huettel and Alan G. Sanfey

Behavioral economics is a rapidly growing field that combines elements of psychology and economics to better understand human decision-making and behavior. It challenges traditional economic theories that assume individuals always act rationally and in their own self-interest. Instead, behavioral economics takes into account the cognitive biases and emotional influences that often guide human decision-making.

One of the leading figures in this field is Scott Huettel, Professor of Psychology