Retailing Management: A Comprehensive Guide by Michael Levy and Barton A. Weitz
Retailing has always been a crucial aspect of business and in today’s fast-paced, ever-evolving market, it has become more important than ever. With the rise of e-commerce and the shift towards digitalization, retailers are facing new challenges and opportunities. This is where Retailing Management, written by Michael Levy and Barton A. Weitz, comes into play.
Published first in 2017, this book is a comprehensive guide to the world of retailing and has become a go-to resource for students and professionals alike. The authors, Michael Levy and Barton A. Weitz, are both renowned experts in the field with a wealth of knowledge and experience in retail management.
Michael Levy is a marketing professor at Babson College and has authored and co-authored over 90 books and articles. He is also the co-author of Retailing Management: A Strategic Approach, which is considered a staple textbook for retail courses around the world. Barton A. Weitz is a distinguished professor at the University of Florida who has made significant contributions to the field of retailing through his research and publications.
The core philosophy of Retailing Management is to provide a comprehensive framework for understanding retailing which is based on a strategic approach. The book covers all the essential topics including channel management, store management, supply chain management, retail buying, pricing, and promotion. It also delves into the latest trends such as omni-channel retailing, global expansion, and online retailing.
What sets Retailing Management apart is its practical approach, with real-world examples and case studies from both successful and struggling retailers. The book also includes various online resources such as quizzes, videos, and a digital interactive eBook, making it an engaging and interactive learning experience for students.
In addition to students, Retailing Management also caters to professionals who are looking to enhance their understanding of the retail industry and stay ahead of the ever-changing market. With its comprehensive coverage and practical insights, this book has become a must-have for anyone aspiring to excel in the retailing business.
In conclusion, Retailing Management by Michael Levy and Barton A. Weitz is a must-read for anyone interested in the dynamic world of retailing. It provides a comprehensive understanding of retail management, with practical insights and real-world examples, making it the go-to resource for students and professionals alike.