College Book Table

The Author(s): Jonathan Berk and Peter DeMarzo Jonathan Berk is a professor of Finance at the Stanford Graduate School of Business. He has also taught at the Haas School of Business at the University of California, Berkeley, and was a visiting professor at the Wharton School at the University of Pennsylvania. He received his PhD

Business Law – Neal Bevans is a popular subject area in the field of law that focuses on the legal aspects of running a business. It encompasses a wide range of topics such as contracts, employment laws, intellectual property, and corporate governance, all of which are essential for the success of any business. Neal Bevans

Business Communication: Lessons from Mary Ellen Guffey and Dana Loewy Business communication is a vital aspect of any successful organization. It involves the exchange of information, ideas, and messages within and outside the company, with the goal of achieving specific objectives. In today’s fast-paced business world, effective communication is more important than ever, and business

Introduction Operations management is an important aspect of business, which involves designing, controlling and improving the processes and systems used to produce and deliver products and services. It is a critical function in any organization, as it directly impacts the efficiency and effectiveness of operations. One of the pioneers in the field of operations management

Marketing Management: Influential Thinkers Philip Kotler and Kevin Lane Keller Marketing management is an important facet of any business, as it involves various strategies and techniques used to promote and sell a product or service. Over the years, there have been several influential thinkers in the field of marketing management, but two names that stand

Introduction to Human Resource Management Human Resource Management (HRM) is a crucial aspect of any organization and its successful functioning. It involves managing the employees of an organization and ensuring their well-being, motivation, and development. A well-managed HR department can propel a company towards success by attracting and retaining talented employees, creating a positive and

Introduction to Business – Jeff Madura When it comes to understanding the complexities of the business world, few authors can match the expertise and knowledge of Jeff Madura. With over 25 years of experience in the field of finance, Madura has become a recognized authority on various topics related to business, including financial markets, international

Strategic Management: Concepts and Cases – Fred R. David and Forest R. David Strategic management is the process of identifying and implementing strategies to achieve an organization’s objectives. It involves analyzing the organization’s internal and external environment, setting goals, and formulating and implementing strategies to meet those goals. Fred R. David and Forest R. David

Fundamentals of Management is a highly acclaimed textbook written by Stephen P. Robbins and Mary Coulter, both renowned experts in the field of management. The book provides a comprehensive and practical introduction to the fundamental principles of management, making it a valuable resource for students, professionals, and managers alike. Stephen P. Robbins is a professor

Introduction to Organizational Behavior Organizational behavior is a field of study that focuses on the behavior of individuals, groups, and structures within an organization. It is a multidisciplinary approach, drawing from psychology, sociology, and anthropology, to understand how organizations function and how people interact within them. One of the most influential authors in the field