Marketing Research: A Comprehensive Guide by Alvin C. Burns and Ronald F. Bush Marketing research is a vital component of any successful business strategy. It involves gathering and analyzing data to gain insights into consumer…
Essentials of Marketing – William D. Perreault Jr. and Joseph P. Cannon Marketing is an integral part of any business, whether it be a small startup or a large multinational corporation. It is the process…
Integrated Advertising Promotion and Marketing Communications by Kenneth E. Clow and Donald E. Baack Kenneth E. Clow and Donald E. Baack’s book, Integrated Advertising Promotion and Marketing Communications, is a comprehensive and informative read that…
Introduction to Marketing: Gary Armstrong and Philip Kotler Marketing is an essential aspect of any business, as it is responsible for identifying, anticipating and satisfying customer needs and wants through the creation, communication, and exchange…
The Importance of Strategic Marketing Management: Alexander Chernev Strategic marketing management plays a crucial role in the success of any business. With the ever-changing market landscape and fierce competition, it is essential to have a…
Marketing: Real People Real Choices is a comprehensive and insightful book written by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart. The book delves into the dynamic and ever-evolving field of marketing, and…
Consumer Behavior: Understanding the Work of Leon G. Schiffman and Joseph L. Wisenblit Consumer behavior, the study of how individuals make decisions regarding the purchase and use of products and services, is a crucial aspect…
Principles of Marketing – Philip Kotler and Gary Armstrong Marketing is an essential function of any business, as it involves identifying, creating, and delivering value to customers. Two of the most influential figures in the…
Marketing management is a crucial aspect of any business, responsible for creating, communicating, and delivering value to customers. Among the many influential figures in this field, Philip Kotler and Kevin Lane Keller are two names…
Managing and Using Information Systems: A Strategic Approach – Keri E. Pearlson and Carol S. Saunders Information systems have become an integral part of modern businesses and organizations. In order to stay competitive and meet…