Business Model Generation: A Handbook for Visionaries Game Changers and Challengers – Alexander Osterwalder and Yves Pigneur
Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers – Alexander Osterwalder and Yves Pigneur Business Model Generation is a popular handbook written by Alexander Osterwalder and Yves Pigneur, aimed at helping businesses create innovative and sustainable business models. Originally published in 2010, the book has been translated into over 30 languages and