Marketing involves the process of identifying, creating, and delivering value to meet the needs of a target market. It is a customer-centric discipline that seeks to understand consumer behavior and how best to communicate with and serve customers. The core aspects of marketing are often encapsulated by the Four Ps: Product (what to sell), Price (how much to charge), Place (where to sell), and Promotion (how to inform and attract customers). Effective marketing involves market research, product development, branding, advertising, and digital marketing strategies. With the rise of digital platforms, social media marketing, content marketing, and data-driven marketing have become essential. Marketing also plays a crucial role in managing relationships with customers through strategies like customer loyalty programs, and modern marketers must be adept at using tools such as data analytics and customer relationship management (CRM) software to drive decisions.
