Marketing Management: Influential Thinkers Philip Kotler and Kevin Lane Keller
Marketing management is an important facet of any business, as it involves various strategies and techniques used to promote and sell a product or service. Over the years, there have been several influential thinkers in the field of marketing management, but two names that stand out are Philip Kotler and Kevin Lane Keller.
Philip Kotler
Philip Kotler is considered to be the father of modern marketing. He is an American marketing professor, author, and consultant who has made significant contributions to the field of marketing. He is the S.C. Johnson