College Book Table

Introduction Marketing is a vital aspect of any business, as it is the process of identifying, creating, and communicating value to customers. In today’s fast-paced business landscape, it is essential for companies to have a solid understanding of marketing principles in order to effectively promote their products and services and maintain a competitive advantage. Two

Financial Management: Theory and Practice – Eugene F. Brigham and Michael C. Ehrhardt Introduction Financial management is a crucial aspect of any organization, whether it is a small business or a large corporation. It is essentially the process of managing the financial resources of an organization in order to achieve its goals and objectives. In

The Author(s): Jonathan Berk and Peter DeMarzo Jonathan Berk is a professor of Finance at the Stanford Graduate School of Business. He has also taught at the Haas School of Business at the University of California, Berkeley, and was a visiting professor at the Wharton School at the University of Pennsylvania. He received his PhD

Business Law – Neal Bevans is a popular subject area in the field of law that focuses on the legal aspects of running a business. It encompasses a wide range of topics such as contracts, employment laws, intellectual property, and corporate governance, all of which are essential for the success of any business. Neal Bevans

Business Communication: Lessons from Mary Ellen Guffey and Dana Loewy Business communication is a vital aspect of any successful organization. It involves the exchange of information, ideas, and messages within and outside the company, with the goal of achieving specific objectives. In today’s fast-paced business world, effective communication is more important than ever, and business

Introduction Operations management is an important aspect of business, which involves designing, controlling and improving the processes and systems used to produce and deliver products and services. It is a critical function in any organization, as it directly impacts the efficiency and effectiveness of operations. One of the pioneers in the field of operations management

Marketing Management: Influential Thinkers Philip Kotler and Kevin Lane Keller Marketing management is an important facet of any business, as it involves various strategies and techniques used to promote and sell a product or service. Over the years, there have been several influential thinkers in the field of marketing management, but two names that stand